Texaco Lubricants collaborates with Iwona Blecharczyk to showcase premium lubricants in action

Texaco® Lubricants collaborates with Iwona Blecharczyk to showcase premium lubricants in action Texaco® Lubricants collaborates with Iwona Blecharczyk to showcase premium lubricants in action
The Texaco Lubricants family of industry influencers is growing. Having already partnered with Jonny Smith and Petr Dzyuba in the UK and Kazakhstan, respectively, we are delighted to announce that we will be collaborating with renowned Polish trucking influencer, Iwona Blecharczyk.
 
An experienced truck driver and logistics expert, Iwona shares her passion for the transport industry with her audiences across Instagram, Facebook, LinkedIn, and YouTube. Her content provides a unique perspective on the challenges and demands of life on the road, making her the perfect partner to showcase the performance and reliability of Texaco Lubricants’ products.
 
Bringing Texaco Delo to life
 
As part of the collaboration, Iwona will share four posts across Instagram, Facebook, and LinkedIn, alongside four Instagram and Facebook stories, to inform her audience of the benefits of the Texaco Delo range. Additionally, three reels on Instagram and Facebook and an in-depth video on YouTube will highlight the qualities of the products in real-world trucking scenarios.
 
Iwona’s content will offer her audience valuable insights into how Texaco Delo premium lubricants can help to deliver world-class protection, performance, and maximum operational reliability. Designed for on- and off-road applications, Texaco Delo supports industries ranging from truck and bus fleets to construction, mining, agriculture, and power generation. Through Iwona’s day-to-day experience, viewers will see first-hand why Texaco Delo is the trusted choice for drivers and fleet operators worldwide.
 
 
Follow Iwona’s journey
 
Stay tuned as Iwona shares her experience with Texaco Delo, demonstrating the range’s quality and performance to her dedicated followers. We’re thrilled to welcome Iwona to the Texaco Lubricants family and look forward to an exciting collaboration ahead!
 
Explore More from Iwona Blecharczyk
 

 

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This article was written by Chevron technologists in collaboration with industry experts and global thought leaders.

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