Texaco Lubricants’ collaboration with Iwona Blecharczyk goes from strength to strength
The content delivered by the Texaco Lubricants family of industry influencers has led to some extremely engaging and informative content.
Since announcing our partnership with renowned Polish trucking influencer, Iwona Blecharczyk, the content creator has completed several key pieces of content across her social channels, bringing the Texaco Delo® range to life for her highly engaged audience. In addition, she has hosted multiple giveaways, offering her followers the chance to win Texaco-branded prizes and further strengthening engagement with the Texaco Lubricants brand.
An experienced truck driver and logistics expert, Iwona shares her passion for the transport industry with her audiences across Instagram, Facebook, LinkedIn, and YouTube. Her content provides a unique perspective on the challenges and demands of life on the road, making her the perfect partner to showcase the performance and reliability of Texaco Lubricant products.
Bringing Texaco Delo to life
As part of the collaboration, Iwona has been sharing a series of stories that highlight the benefits of the Texaco Delo range. Iwona’s versatile approach has ensured that a strong mixture of both short-form and long-form content has been delivered to showcase the qualities of Texaco Delo products in real-world trucking scenarios.
Drawing directly on her experience behind the wheel, Iwona’s content has offered her audience valuable insights into how Texaco Delo premium lubricants help deliver world-class protection, performance, and maximum operational reliability. Designed for on- and off-road applications, Texaco Delo supports industries ranging from truck and bus fleets to construction, mining, agriculture, and power generation. By discussing the product range’s benefits and applications, Iwona has shown firsthand why Texaco Delo is trusted by drivers and fleet operators worldwide.
To further engage her community, Iwona has also hosted a series of giveaways as part of the partnership, encouraging interaction and rewarding her followers while increasing awareness of Texaco Lubricants and the Texaco Delo brand.
Follow Iwona’s journey
To re-live Iwona’s experience with Texaco Delo, be sure to look out for her content demonstrating the range’s quality and performance to her dedicated followers on the following platforms:
Explore More from Iwona Blecharczyk
Instagram: @iwonablecharczyk_official
Facebook: Iwona Blecharczyk Trucking Girl
LinkedIn: Iwona Blecharczyk
YouTube: Iwona Blecharczyk
