Texaco people profile: Emma Richardson

I started working for Texaco in 2004, in a customer service role and after a few years, moved into sales, where I managed a large portfolio of accounts, including automotive manufacturers, franchised dealer groups, power generation companies and distributors. My passion has always been in the automotive sector, particularly around fuel additives, where I spent a lot of time on with customers on product training. After 13 years in sales, I moved into marketing, where I am now responsible for Texaco marketing activities in Western Europe and North Africa, across our direct and indirect channels. I love working with people, and pride myself on being able to build strong working relationships.

What do you believe Texaco has to offer customers?

I believe that we have an excellent product range, outstanding technical support, and reliable customer service. I believe what makes us special are our people. We operate as a global company, with customised local service and support to meet the needs of our customers.

What’s the best piece of professional advice you’ve ever received?

No question is a stupid question. This advice has really helped me, especially when I started the marketing role and had limited experience in this field.

What behaviour or personality trait do you most attribute your success to, and why?

I continually try to be optimistic and operate with a “can-do” attitude, no matter what the challenge may be. I try not to over commit but deliver on my commitments, and I always attempt to revert to customers’ requests in a timely manner. One of the most important things I have learnt, is to treat people how I would like to be treated.

I wanted to be a teacher of French, because I really enjoy speaking the language and wanted to share this passion with others. Luckily, I still get to use my French language skills in my current role, and despite not choosing this path, I have realised my dream by trying to teach my two daughters the French language during lockdown.

What skill do you think more people should learn?

Patience - but I feel that this is more a skill we are all born with, and we just need to learn how to refine it. If I had to pick a skill people should learn, I would say a language. My language skills have definitely helped in both my professional and personal life.