“You can’t build a reputation on what you’re going to do.”
– Henry Ford
The spirit that drives progress is one you can see first-hand in the stories of people who never give up. We’re inspired by those who always push harder and set their sights on whatever it takes to improve their performance, even when they’re facing their toughest challenges. They’re the ones who lift others up along the way—and that journey starts with taking care of the things their lives and livelihoods depend on.
See why the drive to go further sets them apart
Her dedication to driving is one thing. But it's her passion for rescuing horses that knows no bounds.
He's a longtime logger who knows what it takes to succeed in a tough profession and tougher conditions.
He's more than a farmer - he's an innovator who shows us the leading edge at the same time he's working on it.